Deutsch Promotes DiFebo to N.Y. GM

NEW YORK Interpublic Group’s Deutsch has elevated managing partner and director of client services Val DiFebo to general manager of its New York office, effective immediately, the agency said.

DiFebo will relinquish the director of client services title. The new position gives her greater responsibility for building the agency’s integrated marketing capabilities and expanding existing client relationships.

DiFebo continues to report to managing partner, COO Linda Sawyer and agency chairman, CEO Donny Deutsch, who said in a statement, “Val has a deep grasp of the complex challenges today’s marketers face and the talent to deliver the resources they need to succeed. She embodies the Deutsch culture and her vision, creativity and dynamism will be instrumental in ensuring that the New York office and our clients are positioned to achieve new levels of growth.”

He added that DiFebo’s new role as general manager, vacated by Sawyer in June 2001, will allow the latter to concentrate on the agency’s long-range goals.

DiFebo, 41, joined Deutsch’s account management department in 1992 from Wells Rich Greene in New York, and rose to partner and head of that group by 1996. In 2001, she became a managing partner and director of client services. Over the years, she helped land clients like Revlon, MCI, Bank of America, Novartis and, most recently, Monster.

DiFebo began her advertising career in 1984 at then William Esty in New York. In 1987, she joined Wells Rich Greene. Throughout her career she has worked on accounts such as Procter & Gamble, Reckitt & Coleman, Ralston Purina, Nabisco and Dole Foods.

Additionally, Judith Rotker is being promoted from svp, director of operations for directDeutsch and iDeutsch, to director of administration and policy, reporting to DiFebo. Her former position will not be filled and she will continue to perform those duties. Rotker, 55, joined the agency in 1999.