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LOS ANGELES Incumbent Deutsch/LA has withdrawn from the Mitsubishi Motors North America creative review, the client said.
The automaker on Monday had said Deutsch/LA, an Interpublic Group agency in Marina del Rey, Calif., would compete against four other finalists. The client spends about $200 million annually on ads.
“After much consideration, we do not see pursuing the Mitsubishi business as a long-term, financially sound relationship for us,” said agency representative Vonda LePage in a statement.
Mitsubishi also issued a brief statement, attributed to advertising director Kevin Mayer, that read, in part, “Deutsch … has informed us that they have decided to withdraw from the selection process.”
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