Deutsch Hires Exec for Revlon, Almay Account

NEW YORK — Deutsch has hired Lorraine Arado as evp, group account director for its $80 million Revlon and Almay business, the agency said. Arado reports to managing partner, director of client services Val DiFebo.

Arado succeeds Adam Levine, evp, brand director, who is shifting account responsibilities.

Arado, 44, joined the New York shop last week from Working Class, a boutique ad shop where she was managing director and partner. The agency’s clients included, Martha Stewart Living Omnimedia, Nina Footwear and New York Life Mainstay Funds.

In a statement, DiFebo said, “Lorraine’s brain power and drive are consistent with the Deutsch DNA. Her broad experience in building brands and managing complex businesses will be a tremendous asset to our management team.”

At Working Class, Arado worked with Martha Stewart and her team to help create the Martha Stewart Everyday brand, carried in Kmart stores. She has also worked on Redken, Nynext Yellow Pages and MTV at then Chiat Day/NY. She began her advertising career at DDB New York.