Deutsch Campaign Working, Retailer Says

DALLAS Pier 1 Imports has already seen indications that its new ad campaign from Interpublic Group’s Deutsch is beginning to buoy declining same-store sales, top executives said.

“Customer traffic and average ticket purchases improved each week as our new advertising coverage increased throughout the month,” said Marvin J. Girouard, chairman and chief executive of the Fort Worth, Texas-based retailer.

“During May, we have planned a full schedule of national television, radio and print advertising to promote gift giving for Mother’s Day and graduations,” Girouard said.