Dentsu, TBWA Score Content, Print Prizes

MIAMI The 47th International Clio Awards handed out five Grand Clios at the Content & Contact, Print, Internet, Design, Innovative and Integrated Media Awards gala at the Jackie Gleason Theater here in South Beach.

The Grand Clio in Content & Contact was awarded to Dentsu in Tokyo for its “Fill the city with questions” campaign for the Goo Internet portal site. The Print/Poster Grand Clio went to TBWA\Paris for a Sony PlayStation 2 ad called “Head.” The Design Grand Clio went to Daddy Buy Me A Pony—a 9November Company, Capetown, South Africa, for its editorial design work on Afro II magazine.

The Integrated Media Grand Clio went to Crispin, Porter + Bogusky in Miami for its “MOTORmate” Mini campaign. The Innovative Media Grand Clio went to Whybin/TBWA of Auckland, New Zealand, for its Adidas “Be the ball” execution for the FIFA World Cup. No Grand Clio was awarded in the Internet competition.

The Contact & Contact jury also awarded two gold, two silver and three bronze Clios. A gold Clio went to CP+B for its “Counterfeit” Mini campaign. A silver went to Grey, New York, for its “Flip to Mexico” campaign for Frontier. A bronze went to JWT, New York, for a DC Shoes effort. And Starcom in Chicago won a bronze for its “Revenge of the brick” campaign touting Lego.

In the Print/Poster competition, in addition to the Grand Clio, a total of 17 gold, 16 silver and 44 bronze were awarded. U.S. winners included: CP+B, which won a gold for Mini “Stencil insert,” a silver for Mini “Slot track,” and a bronze for the YoungGuns campaign “Young and hungry.” Energy BBDO won a bronze for an Eclipse campaign called “Robots.” Saatchi & Saatchi, New York, also won a bronze on behalf of Wheaties.

In the Internet contest, three gold, six silver and 12 bronze Clios were awarded. The U.S. winners were CP+B, which won a silver for Mini “Fresh approach,” and two bronze awards, one for a Burger King viral ad and another for Victoria’s Secret Pink Web site. Mekanism in San Francisco won a bronze for Sega “Full Auto.” R/GA in New York also won a bronze for Nike iD.

In the Integrated Media contest, in addition to the Grand Clio, four gold, three silver and three bronze Clios were awarded. CP+B, which won the top prize for Mini “MOTORmate,” won three golds: one for “MOTORmat,” another for “Counterfeit” for Mini and a third for Miller Lite’s “Great Taste Trial.” The fourth gold went to Leo Burnett in Chicago for Altoids’ “Altoidia.”

And in Innovative Media, in addition to the Grand Clio, one gold, one silver and seven bronze Clios were awarded. Only one U.S. agency won a statue, WongDoody in Seattle, which picked up a bronze for Alaska Airlines.

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