Denny’s Taps Cruz/kravetz for Hispanic Work

LOS ANGELES — Cruz/kravetz:Ideas has been selected to handle Hispanic advertising duties for Denny’s, sources said.

The Los Angeles shop overcame finalist GlobalHue of San Antonio for the win. The incumbent was Publicis Sanchez & Levitan in Dallas.

The review was led by The Rojek Cutcher Group in Cleveland, which declined comment, as did representatives for Cruz/kravetz.

The Spartanburg, S.C. restaurant chain could not be immediately be reached.

A review for Denny’s African American account has been put on hold, according to the consultant. Finalists for that account included GlobalHue in Southfield, Mich. and E. Morris Communications in Chicago. The incumbent is The Chisholm-Mingo Group, New York.

Late last month, Denny’s awarded general market duties on its $50 million account to Publicis in Mid America in Dallas [Adweek, July 29].