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ATLANTA Independent Denmark said it was chosen by Amtico North America for advertising services. The account, awarded following a review, was previously handled in-house.
The client is a manufacturer of high-end flooring for commercial and residential use. Ad spending will be $1-2 million with efforts breaking this month in business-to-business media and interior design publications.
“Denmark brought us some innovative and creative ideas that display the unique styles and durability of our flooring designs,” said David Voll, svp at Amtico.
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