Delta Queen Quietly Talking to Agencies

CHICAGO – A number of Chicago agencies received a visit last week from Cody Engle, chairman of Delta Queen Steamboat Co., New Orleans, for a possible shot at the company’s American Hawaii Cruise Lines business based in San Francisco. The account, now handled by J. Walter Thompson/S.F., is worth an estimated $6-8 million. Agencies were not told about the nature of the account until after the credentials presentation was completed, sources said. Chicago shops were included because Engle keeps an office here. Delta purchased the cruise line approximately four months ago. Sources said six to seven agencies were contacted. No decision date has been determined. JWT/S.F. executives had no knowledge of the review. A media plan they submitted for 1994 has been approved by the client.
Copyright Adweek L.P. (1993)