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Wieden + Kennedy New York’s first advertising campaign for Delta Air Lines introduces the new tagline “Keep climbing.”
The campaign, breaking this month in New York City, uses TV, print and outdoor advertising to emphasize that the world’s biggest airline is committed to improving the experience of flying.
A 60-second, black-and-white commercial asks, “What does it take to fly?” and gives viewers an insider’s perspective on Delta’s business, focusing on the pilots and the personnel that the ad claims have “the passenger’s back.”
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