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Dell has completed its global creative review, selecting agencies on Monday (Feb. 28) to craft ads aimed at consumers and small to medium-size businesses.
Havas’ Arnold in Boston will handle the small-to-medium businesses assignment, while independent Sid Lee in Montreal will work on consumer efforts, a Dell representative said. The hires come a month after Dell tapped independent Barrie D’Rozario Murphy in Minneapolis to lead creative efforts on ads targeting public institutions like schools and governments.