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McDonald’s has tapped Hispanic ad shop del Rivero Messianu Advertising in Coral Gables, Fla., over Chicago agencies DDB Needham and Burrell Communications to handle mainstream creative aimed at adults for its annual Monopoly promotion, according to agency president and chief executive officer Eduardo del Rivero.
The game, del Rivero said, is due to roll out late in the first quarter. Leo Burnett in Chicago will take the lead in marketing the promotion to the younger audience.
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