Tony DeGregorio resigned Thursday from his post as president and creative director of Publicis in New York to join Philadelphia-based Tierney Communications as chairman and chief creative officer.
DeGregorio has worked at Levine, Huntley, Schmidt & Beaver, McCann-Erickson and Lintas, where he created the well-known Diet Coke spot using computer manipulated footage of Humphrey Bogart and James Cagney. At Publicis, he has worked on such brands as BMW, Siemen’s, Fuji Photo Film, Club Med and L’Oreal.
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