Defector Media Goes Subscription-First in a Fluctuating Digital Market

The website made up of mostly former Deadspin staffers will launch in September

Defector Media had 10,000 paid sign-ups within 18 hours of its launch announcement.

Last November, Jasper Wang emailed a handful of former Deadspin writers who quit at the end of October 2019 after clashing with new management. As an avid reader of the sports and culture website, he was sorry to see its downfall. As “a business guy around New York,” he offered to take the writers out for a beer and talk about next steps.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.