Debra Goldman's Consumer Republic

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In an attempt to make the telecommunications revolution more warm and fuzzy, AT&T ran a spot during the 1998 Super Bowl featuring a schoolgirl who confides to lunchroom companions her secret crush on a classmate. Immediately this intelligence flies through the tweener telecosm via e-mail, cell phone and beeper. The subject of this gossip is mortified—until the object of her affection, having gotten the word through the e-grapevine, calls her.

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