DEAD RECKONING

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Some say video killed the radio star; others beg to differ. The folks at Oink Ink Radio blame conservative clients—and the radio-ad agency won’t take it anymore.

Hence, the New York shop’s third annual Dead Radio Contest—all the entries got whacked by clients before being produced. “Every copywriter has a drawer full of great radio scripts that never got off the ground,” said Dan Price, Oink Ink president.

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