DDB/Paris Tries to Iron Out Conflicts With IBM





PARIS – DDB Needham/Paris, which recently won the $50-million IBM Personal Computer business for all of Europe (ADWEEK, Oct. 25), is in the process of resolving a conflict on its roster. DDB is currently holding meetings with its client, Zenith, which has a personal computer line, to determine if it will accept IBM’s presence at the agency. Though agency president Herve Brossard said he hoped an agreement could be reached, he said that the agency is prepared to resign the Zenith business if the conflict can’t be reconciled. A decision will be known in the next couple of weeks.
Copyright Adweek L.P. (1993)