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DDB has won global creative duties on Transitions Optical after a review.
The client’s global media spending is estimated at $60 million annually.
The Omnicom Group shop bested three other finalists to land the business, which includes traditional and digital advertising. Transitions identified the other contenders as the New York offices of WPP Group’s Young & Rubicam, Havas’ Euro RSCG and Omnicom’s TBWA\Chiat\Day.
DDB, which will run the business out of its New York office, fills a void created when the client split with previous lead agency Saatchi & Saatchi Wellness in early 2010.
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