DDB Wins Diet Pepsi

Omnicom’s DDB will create the next ad campaign for Diet Pepsi, the client confirmed. The New York shop prevailed over incumbent and sibling BBDO, also in New York, in a jump-ball review among Omnicom shops that began in late September. TBWA\Chiat\Day in Playa del Rey, Calif., was eliminated earlier. Sources said the DDB work could be slated for the Super Bowl. BBDO handled Diet Pepsi since 1964. Pepsi spent $35 million on Diet Pepsi through September, per Nielsen Monitor-Plus.