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The ongoing battle over the California Lottery’s five-year, $125 million account took another twist last week. Lawyers for DDB fired off a letter to the lottery, disputing the client’s plan to rebid the media portion of the account and threatening legal action, sources said.
The six-page letter from DDB lawyer Rich ard Pachter to lottery director Joan Wilson charges that lottery officials ignored the central issue in DDB’s protest filed in August: whether Foote, Cone & Belding in San Francisco submitted “materially inaccurate information” in response to the RFP, said sources.
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