DDB Seattle Wins Sonics Play-Off

LOS ANGELES The Seattle SuperSonics basketball team has named DDB Seattle its agency, the shop said.

The National Basketball Association franchise selected DDB, an Omnicom agency, after a review that included two other Seattle finalists: independent WongDoody, which was the incumbent, and Interpublic Group’s Sedgwick Rd., which handles advertising for the WNBA team, the Seattle Storm. The Seattle Sonics & Storm manages both teams.

Billings were undisclosed. The Sonics spent less than $1 million on advertising in 2002, according to TNS Media Intelligence/CMR.

DDB will handle advertising, public relations and direct marketing. The shop’s first work is expected to break this summer.

The selection of DDB comes less than four months after the Storm moved its advertising account from WongDoody to Sedgwick Rd.

DDB Seattle has 175 employees and estimated 2002 billings of $250 million. Its clients also include Holland America, McDonald’s Restaurants in Western Washington and Montana, JanSport and Stimson Lane Vineyards and Estates.