Is it time to bid Auf Wiedersehen to Fahrvergnugen?" /> DDB RACING ON VW -- Breakthrough Campaign Could Spell Auf Wiedersehen for Fahrvergnugen <b>By David Kile</b><br clear="none"/><br clear="none"/>Is it time to bid Auf Wiedersehen to Fahrvergnugen?
Is it time to bid Auf Wiedersehen to Fahrvergnugen?" />
Is it time to bid Auf Wiedersehen to Fahrvergnugen?" />

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DDB RACING ON VW -- Breakthrough Campaign Could Spell Auf Wiedersehen for Fahrvergnugen By David Kile

Is it time to bid Auf Wiedersehen to Fahrvergnugen?

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The pressure is on at DDB Needham to produce a big score for Volkswagen in the U.S. With market share here decreasing and VW about to roll out its most important new vehicles in a decade, DDB is trying to come up with a new campaign that would not only boost sales, but restore some of the magic that VW used to enjoy in the ’60s when the old Doyle Dane Bernbach agency turned the Beetle into a phenomenon.
One source close to the account indicated that not only is agency and client considering scrapping the Fahrvergnugen line, but would try...

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