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Fast-growing dairy products manufacturer Suiza Foods Corp. here moved its estimated $8-12 million advertising account to DDB Needham Dallas without a review.
The account shift comes on the heels of Suiza’s late 1997 merger with Morningstar Foods, whose product line includes the International Delight and Mocha Mix coffee creamers, Second Nature egg substitute, Naturally Yours sour creams and Jon Donaire cheesecakes.
PGC Advertising here (an Omnicom-owned agency along with DDB) was the incumbent on the Morningstar business.
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