DDB Creates In-House B2B Unit

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LOS ANGELES–Responding to the Internet-driven explosion of business-to-business advertisers, DDB’s Los Angeles office has launched an in-house B2B unit that will assist clients with their on- and offline objectives and actively seek new business in the category.
The division is headed by Bud Gilson, whose background includes work on tech-driven accounts such as Xerox and AST Computers and stints at Team One Advertising, William Esty and Needham, Harper & Steers, among other agencies.

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