DDB Chicago Evolves: Office Will Undergo Changes To Strengthen Agency Brand By Beth Heitzma

CHICAGO - By year end, DDB Needham Worldwide's office here likely will have a different profile, but it won't be seeing t

DDB Needham Chicago may gain a new retail service cluster, expanded sales promotion and direct marketing capabilities and increased profit-generating responsibilities for each of the client-driven teams currently in place. But chairman/ceo Keith Reinhard last week said agency spinoffs – similar to the Berlin, Wright & Cameron sub-agency created last month from DDB Needham/N.Y.