DDB Bows New Dirt Devil Line First Work From Shop Enlisted for Company's Largest Launch

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Dirt Devil aims its latest line of vacuums and cleaners at parents of children whose carpet provides their “playground” in a campaign from DDB Chicago.

Three 30-second TV spots break today on national broadcast and cable and carry the tagline, “Nothing escapes the power of a Dirt Devil.”

DDB won the assignment for the product launch following a review that included incumbent Wolf Group Cleveland, which remains the company’s lead agency.

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