DDB Adds Retail Vet on Penney's

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Veteran retail account executive Abbe MacLise has joined DDB Chicago, where she will oversee the $200 million J.C. Penney account.

MacLise, 39, takes over as client-services director at the agency. She will report to Don Hoffman, executive vice president and executive account director.

She replaces Joyce Bruce, who left the shop to take care of her new baby.

MacLise comes to DDB from J. Walter Thompson in Chicago, where she was a senior partner and management director, overseeing a portion of the agency’s Kraft account.





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