DDB Accelerates Southeast Momentum

ATLANTA DDB Worldwide added another Southeast shop to its portfolio last week with the purchase of independent Cooper & Hayes in Miami.

Omnicom-owned DDB has renamed its new acquisition Cooper DDB. Ric Cooper will remain chief executive in charge of office operations and DDB said it plans to keep all 60 employees on board.

The deal adds about $150 million in billings to DDB’s portfolio from accounts such as Carnival Cruise Lines, the Florida Lottery and the United Way of Miami-Dade.

Terms of the acquisition were not disclosed.

DDB has been steadily expanding its presence in the Southeast. In 1999, DDB bought Hispanic marketing company dRM in Miami and renamed it dRM DDB. The company also opened a small corporate office in Miami in 2002; that outpost oversees DDB’s activities in Latin America.

DDB was attracted to Cooper because of the agency’s travel and leisure expertise, as well as its location in a fast growing region, said Dick Rogers, president of DDB North America.

DDB already has the Holland America business, another cruise line owned by Carnival, but did not have a full-service shop in the Southeast, Rogers said. “We think there is tremendous growth potential in the Southeast and in the travel-and-leisure category,” he said.