D.C.'s Pepco Goes Solo In Its First TV Effort

Earle Palmer Brown in Bethesda, Md., is experiencing a significant increase in billings with Pepco here. Two new image spots mark the advent of television advertising for Pepco, which cancelled its merger with fellow utility Baltimore Gas & Electric last month.
Pepco spent less than $1 million last year, according to Competitive Media Reporting. A source, however, said that amount could easily triple or quadruple this year as the client repositions itself.
“For several months last year we didn’t do any advertising,” said Pepco ad director Tom Welle.