The dawn of a new era in advertising By Craig Reis

Were I a client, my greatest fear right now would be that my ad agency would have just wrapped up a new campaign. For no matter how well the storyboards may have

The ad business has been suffering through a decade of self-destruction and self-denial. There has been the accumulation of client debt, and the ensuing bastardization of the purpose of marketing from the creation of consumer demand to servicing of financial gimmickry.
And now there is the inevitable dismantling of bigness. Companies which had wreaked havoc upon themselves in the execution of accumulative theory are now deconstructing in massive, painful swoops, hoping to find some new order that can be constructed or construed from the ashes.