Davis Scores in Finance, Education

BOSTON Davis Advertising said it has added $4 million in combined billings in recent weeks from several new clients, including a pair of local banks and a local university.

The independent shop in Worcester, Mass., will craft print, outdoor and collateral ads, as well as radio campaigns, for Fidelity Bank in Fitchburg, Mass., and St. Mary’s Credit Union in Marlboro, Mass.

Other recent pickups for the agency include Westfield State College, the Worcester Center for Crafts and several local car dealerships: Bertera in Springfield, Mass., Haddad of North Adams, Mass., and Prime in Sacco, Maine.

The wins are important because they underscore the agency’s expertise in the areas of finance, education and automotive marketing, said shop president Andy Davis.