Davis Advertising Adds Schafer as PR Director

BOSTON Lori Schafer has joined Davis Advertising as public relations director. In her new role, she will lead publicity efforts for various clients and attempt to raise the profile of the 30-person independent agency in Worcester, Mass.

Schafer most recently worked as a PR consultant to various charitable organizations and companies, mainly in Massachusetts and New York. Her arrival underscores the agency’s continued efforts to offer full-service marketing solutions to current and prospective clients, the shop said in a statement.

Davis claims about $35 million in billings from clients such as Bay State Savings Bank, Charter Communications, St. Vincent Hospital and the Worcester Telegram & Gazette.