Davidandgoliath Recasts Family Vacations

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

ATLANTA Universal Orlando launched a new campaign this week promoting the resort as a destination for “older children” and its special kids free offer.

The work includes a new 30-second television commercial from the resort’s agency, independent davidandgoliath in Los Angeles, and a revised 15-second spot in an existing campaign. The resort also launched a new Web site to support the campaign.

In the new spot, children tell their parents that they are ready for a new vacation adventure.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in