David Droga and Lorraine Twohill Talk Mobile, VR and Logos That Don’t Make You Vomit

Droga5 and Google execs on the dance between tech and creativity

David Droga and Lorraine Twohill had plenty to say about mobile marketing and the advent of virtual reality at their Advertising Week session Wednesday. But first they discussed Google's logo redesign—which Twohill helped to oversee as svp of global marketing—and how it turned into a more taxing experience than she'd expected.

@nudd Tim Nudd is a former creative editor of Adweek.