Dave Martin, New Clients In Cadmus Fold

By Jim Osterman

ATLANTA–Cadmus Communi-cations in Richmond, Va., has recruited Dave Martin into its corporate culture.

Martin, co-founder of Richmond’s The Martin Agency, has been involved with a company called Identity Marketing for the last 18 months with partner Catherine Bendall. The pair has agreed to have their firm acquired by Cadmus. Their company will now be known as Cadmus Identity Marketing.

‘(Cadmus executive vice president Steve Isaac) and I have known each other and worked together for 15 years,’ Martin said last week. ‘Steve had a company in New York when I was at Martin, and we bought it and moved it (to Richmond). We had great admiration for one another. I told him about what I was doing and that led to us getting together.’

Martin and Bendall work with clients on defining what consumers most want from mass marketers. The two also deal with consumer perceptions of their clients in the marketplace.

‘Simply put, there are few individuals that understand the concept of building a brand the way Dave does,’ Isaac said in a statement.

Separately, the corporation’s Cadmus/O’Keefe Marketing group, also located in Richmond, reported last week it had acquired a handful of new account wins. Most prominent of the new business is Chicago-based Household Finance, which hired the agency to handle consumer magazine, radio and outdoor advertising work.

The agency also picked up the trade advertising account of G.E. Drive Systems and collateral work for James River Corp.’s commercial products division.

In addition, Cadmus/O’Keefe Marketing will be developing World Wide Web sites for BellSouth Mobility, ABC Girl Scout Cookie Bakers and James River.

Combined billings for the new business, an agency official said, was approximately $6 million.

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