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Shoptalk loves blimps because they seem not to fly so much as lurk. That’s why this photograph of PepsiCo’s Aquafina blimp taunting the Atlanta headquarters of Coca-Cola is such a keeper.

Pepsi, based in Purchase, N.Y., held its Aquafina Pure Luck summer promotion, which includes the On the Bricks concert series, in its chief rival’s hometown of Atlanta on July 10.

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