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DiNoto Lee has bested four other New York shops to land the $10-15 million account of Dash.com, an Internet startup providing discounts on goods such as books, clothes and steaks via affiliated Web sites.
In contention were Mad Dogs & Englishmen, Balet & Albert, Hanft Byrne Raboy & Partners and Transfusion, said Andy Williams, executive vice president of marketing at the New York-based client.
“[DiNoto Lee] just had some really good, well-thought-out ideas,” said Williams. He also cited the shop’s past work (Deja.com,
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