Darrell Hammond Is Colonel Sanders in W+K's Big New Campaign for KFC

A throwback's view of modern culture

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Boy, howdy, have things changed."

That's Colonel Harland Sanders, 35 years after his death at age 90—but reincarnated in the form of ex-SNL star Darrell Hammond—weighing in on modern culture in Wieden + Kennedy's first advertising for KFC, on its 75th anniversary.

The Colonel, the face of the chicken chain and always a valuable asset, is front and center in the major new campaign. He places the needle on an old LP in the introductory spot, which tells you exactly where this is going: The old Colonel is here to riff on the differences between the old days and this crazy new world of millennials—in ads frequently punctuated by an exaggerated chuckle that Hammond has come up with.

It's an interesting approach, getting a comedic actor to play your most classic icon.

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