Macdonald Part of a Larger Plan to Upgrade Agency’s Creative
CHICAGO–D’Arcy Masius Benton & Bowles put another piece in place in a plan to upgrade its creative product with the addition of Martin Macdonald to its cornerstone Cadillac account.
Macdonald, 41, joined the Troy, Mich., shop as senior vice president, executive creative director of the agency’s Cadillac account.
Patrick Sherwood, president of D’Arcy’s Detroit and Los Angeles offices, said hiring Macdonald is part of an effort to raise the quality of the agency’s creative output.
“This is absolutely an overt attempt to up the overall quality...