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If anyone can help make "ShottaSoCo" a word people actually say at bars, it's Danny McBride. Or rather, a flying version of Danny McBride who repeats the word endlessly, over a pulsating beat, while circling the globe—birdlike in a custom-made wing-tux—in Wieden + Kennedy's amusingly ludicrous new music video for Southern Comfort.
The video, which combines real-life McBride with the Taiwanese animation that the brand has been into lately, was directed by Jody Hill—who of course previously teamed up with McBride on HBO's Eastbound & Down.
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