Dailey’s Einstein Cedes CEO Role to Morris

LOS ANGELES Dailey & Associates has undergone a management reorganization, naming its next generation of leaders.

Cliff Einstein, a founder of the Interpublic Group shop in West Hollywood, Calif., who most recently served as chairman and chief executive officer, is relinquishing the CEO title. Brian Morris, 51, who has served as president and chief operating officer, takes over as CEO.

Einstein, who turned 65 last week, said he would continue as chairman and would focus on specific accounts and strategic opportunities. He declined to name the accounts.

“Brian was ready to be CEO— he’s been with us for over 22 years—and I felt this would give us a more youthful energy,” said Einstein. “This isn’t done out of distress. We need to stay ahead of the curve. We’re healthy, but we do need energy. It will result in new business.”

Dailey is retiring the president and COO titles, and has instead promoted Tom Lehr and Michael Perdigao to executive vice presidents, managing directors, reporting to Morris.

Lehr, 46, was previously executive vice president, group management supervisor. He will oversee the broadcast traffic, research and planning, and MIS departments, as well as the agency’s operating committee. His accounts include Coffee Bean & Tea Leaf, ConocoPhillips, Dole Food Co., Farmer John, Iomega, Lawry’s, Nestle USA and Weyerhaeuser.

Perdigao, 38, had been senior vice president and management supervisor. He will oversee print production and design, serve as a liaison between the agency and its Graphic Orb subsidiary and handle public relations for the shop. Perdigao will also lead accounts such as American Honda Motor Co.’s motorcycles and scooters division, Australian Tourist Commission, Callaway Golf and Princess Cruises.

“These guys are ready, they’re experienced, they’re the right age and they are good,” said Einstein.

This isn’t the first time Einstein has handed off some of his responsibilities. In December 2002 he relinquished his duties as chief creative officer to Michael Folino.

Einstein has held the CEO title at Dailey for 10 years. “I’m a good strategist— you don’t get worse at that when you get older,” said Einstein. “Now what I’m able to do is just concentrate on clients.”

Dailey had 2003 billings of $510 million and more than 400 employees, including 125 from subsidiaries Graphic Orb in North Hollywood, Calif., and Kaleidoscope Pictures in Beverly Hills, Calif.