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Cryovac, maker of plastic packaging, last week assigned its $8 million global trade account to Fitzgerald & Co. here. It is the agency’s first new client since officially merging with crosstown shop McCann-Erickson last month.
“But for the connection to the Interpublic Group of Cos., we would not have been able to get this business,” said agency president and chief executive officer Dave Fitzgerald. “We were able to tap into resources and offer [Cryovac] things that we would not have been able to by cobbling together a group of agencies around the world.”
Fitzgerald & Co.
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