Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES H&R Block has awarded its $5 million Hispanic advertising account to cruz/kravetz: Ideas, the agency confirmed.
The Culver City, Calif., shop overcame finalists Creative on Demand in Coral Gables, Fla., and Vidal Partnership in New York for the creative and media account. The incumbent, Dieste Harmel & Partners in Dallas, did not defend.
Select Resources International in West Hollywood, Calif., led the review.
Work will primarily include television and direct response ads, said agency chairman and chief executive officer Carl Kravetz.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in