Cruise Lines Want a New Kind of Passenger: Millennials

But booking twentysomethings on floating malls won't be easy

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Cruise lines have weathered some rough seas in the past few years. Well-publicized food incidents (the latest afflicting Royal Caribbean this January) together with true disasters like the Costa Concordia wreck have conspired to put a dent in the hull of a historically vigorous industry. But the cruise lines are trying to set a new course—not by changing their destinations, but their demographics.

The big boats are going after millennials.

No longer the clichéd floating destination for the newlywed or nearly dead, the industry is starting to woo younger travelers.

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