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BOSTON A campaign from Arnold, dubbed “Treated famously,” breaks on Monday for Celebrity Cruises.
The effort, set to air on 20 cable networks including A&E and Bravo, is an extension of last year’s “A true departure” campaign, which positioned the Miami-based cruise line as the one that treats ordinary people like celebrities.
“‘Treated famously’ has become our way of expressing the experience,” said Arnold executive vice president and group director Karen Riordan.
Riordan said the estimated $30 million budget marks a 30 percent increase over last year and is likely to increase again in 2004.
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