Cross Gets Personal

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Carmichael Lynch will launch a global campaign this fall that positions A.T. Cross pens as the preferred instrument for personal expression.
“We think that’s an insight that can ignite the writing instrument category, and we think Cross can own it,” said Doug Hagge, a senior partner and director of planning and research at the Minneapolis agency.
CL won the $4-6 million account over Bates, New York, after a two-month review conducted by Boston consultant Pile and Co.

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