Cropper Leaves Y&R for Bad Boy

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NEW YORK Jon Cropper, a creative content and channel strategist at WPP Group’s Young & Rubicam here, has left to become chief marketing officer at Bad Boy Worldwide Entertainment Group in New York.

At Bad Boy, Cropper will lead a department of about 12 that manages marketing, strategy and media for Bad Boy’s various units, including Sean John Clothing, Bad Boy Records and Bad Boy Films.

Cropper,

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