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BOSTON Cronin & Co. has launched a print-based effort designed to generate awareness of the recent merger between imaging companies Konica and Minolta. The new company is called Konica Minolta Business Solutions.
One full-page ad from the independent shop in Glastonbury, Conn., breaks this week in national business and trade publications. It shows a man with his arms outstretched facing a bright blue sky. Across the clouds text reads, “Suddenly the possibilities are …” The thought is left unfinished to underscore the wealth of offerings from the combined companies.
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