Crispin’s ‘Good Call’ for Miller Lite

NEW YORK If this was the direction Miller Brewing’s relationship with Crispin Porter + Bogusky was going, we should be thankful the agency and client have parted company. This 15-second spot, one of the first three in “The Ultimate Light Beer” campaign, compares the carbs in Bud Light with Miller Lite. A male voiceover makes the argument as side-by-side animated graphics illustrate his points in what is basically a moving print ad. The tagline, “Good call.” Don’t know how this campaign will evolve, but from the looks of it a better call would have been to bring back the “Men of the Square Table.”