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Before Crispin Porter + Bogusky, Burger King went through creative agencies like shit through a goose.
In the 10 years before BK hired Crispin in 2004, the marketer had four lead creative shops: Ammirati & Puris; Lowe; McCann Erickson; and Young Rubicam. Crispin’s seven-year tenure seems like an eternity by comparison.
Ammirati handled the business from 1994 until 1998, when the shop merged with fellow Interpublic Group agency Lowe. Two years later, however, the account went into review and landed—in early 2001—at McCann, another IPG shop.
McCann’s reign lasted just two years, with BK shifting the business—this time without a review—to
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