Creator of Tony the Tiger Dies

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Don Tennant left Leo Burnett more than 30 years ago, but he was among those who shaped a legacy to which the agency still aspires, said U.S. chief creative officer Cheryl Berman.

“He was very much a part of what made this agency great,” Berman said. “He was around at a time that the agency was creating great icon brands, and that’s something that we still be lieve in.”

Tennant, who headed Burnett’s creative department in the mid-1960s, died of congestive heart failure on Dec.

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